The Impact of Social Media Influencers on Destination Preferences: A Cross-Generation Comparison

This research aims to evaluate the effect of social media influencers on destination preference in context different generations. The data needed study was collected with a questionnaire form. were obtained from 137 followers over 18 who follow influencers. In study, percentage, frequency, mean, and standard deviation values used descriptive analysis, correlation analysis relationship measurement tests, regression hypothesis tests. As result analyses, it has been concluded that perception levels towards differ generations are an essential determinant for preference. On other hand, differs X, Y, Z